Winona Ryder is the face of Rag & Bone’s fall campaign, chosen for her “beautiful, timeless quality,” said Marcus Wainwright, managing partner of Rag & Bone. “To us, Winona Ryder is a bona-fide icon. One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star.”

Glen Luchford shot Ryder — and actor Michael Pitt, for the men’s campaign — in Coney Island, N.Y. The campaigns will run in international editions of Vogue and GQ, as well as in issues of WSJ. Magazine, Vanity Fair, Interview, Lui and Gentlewoman.